In Finnish sauna culture, they talk about “good löyly” — the perfect balance of heat and humidity that creates a deep, even sweat. It’s a way of life in many parts of the world. So why not have one right outside your door?
Luxury sauna and cold-plunge company New Primitive offers what founder Cole Painter deems the “ultimate product offering” for homeowners interested in creating a wellness space and returning to the primitive fundamentals in luxury, all while being close to home.
A wellness space is exactly what Painter is building as one of the only U.S. companies to combine a cold plunge and sauna under one enclosed structure, offering a perfect personal wellness retreat.
Materials are key in taking these products to the next level of luxury. Committed to aesthetics, New Primitive systems rely on charred black Japanese-style exterior paneling and sauna-grade cedar or hemlock interiors and large panoramic glass, to catch all of the views that your yard has to offer.
While the structure is modern, the ritual is ancient. These dry saunas with hot stones and steam, reaching 194 degrees Fahrenheit, are the focus of major Scandinavian studies that point to health benefits, including improved cardiovascular function, hormone and muscle recovery support, and better sleep cycles. But Painter says that more than that: the ritual cultivates focus, mental clarity and mindfulness through extremes.
“Whether that's in the cold plunge at 40 degrees or at the sauna in 180-degree-plus temperatures,” Painter says, “it teaches us how we deal with stress and where we place our focus.”
The next luxurious upgrade of your home could be as simple as fire, water and wood.
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